Training / Startup Intensive · September 12, 2026

BUILD.
LAUNCH.
GROW.

Professional teeth whitening training by the actual team behind The Whitening Lab — every step from startup costs to your first live patient, taught in one day.

Sept 12, 2026 Saturday · 9 AM – 5 PM Gray, Maine 4 Spots Only
Reserve Your Spot →
The Whitening Lab team
About / The Event

EVERYTHING YOU NEED TO
LAUNCH.

A full-day, hands-on training designed for dental professionals and qualified providers who want to add whitening to their practice — or build a whitening business from scratch. Not a seminar. Not a webinar. A working day.

Taught by the team behind The Whitening Lab — a dental lab tech, a hygienist, and an assistant who built a real business. You'll leave with the full picture: legal, clinical, operational, and marketing. And you'll see a real patient treated live.

8 Hrs
Full day,
hands-on training
4
Max attendees —
intentionally intimate
<$10K
Cost to launch your
whitening business
Live
Real patient demo
with full Q&A
Curriculum / What You'll Cover

HOT TOPICS.

How we started, why whitening, building a business for under $10,000, and the mistakes, lessons, and growth that got us here.

  • How The Whitening Lab started
  • Why whitening (the market case)
  • Building under $10,000
  • Mistakes and lessons

Startup costs, equipment and supplies, treatment room setup, insurance and regulations, and pricing structure.

  • Startup costs breakdown
  • Equipment and supplies
  • Treatment room setup
  • Insurance and regulations
  • Pricing structure

Consultation process, shade matching, photography, scheduling, forms and documentation, and aftercare systems.

  • Consultation process
  • Shade matching
  • Photography
  • Scheduling and forms
  • Aftercare systems

A complete whitening treatment performed on a real patient in real time. Live Q&A throughout every step.

  • Consultation live
  • Pre-treatment photos
  • Shade assessment
  • Gel application
  • Troubleshooting live
  • Post-treatment photos
  • Aftercare instructions

Sensitivity management, fluorosis, existing dental work, realistic expectations, and the most common mistakes providers make.

  • Sensitivity management
  • Fluorosis cases
  • Existing dental work
  • Setting expectations
  • Common provider mistakes

Social media, content creation, Google reviews, partnerships, and building trust online. Presented by Molly.

  • Social media strategy
  • Content creation
  • Google reviews
  • Partnerships
  • Building trust online
Tentative Schedule / Your Day

THE SCHEDULE.

Doors open at 8:30 AM. Coffee, registration, and welcome. Get settled and meet your fellow attendees before the day begins.

How we started, why whitening, building a business for under $10,000, and the mistakes, lessons, and growth that got us here.

Startup costs, equipment and supplies, treatment room setup, insurance and regulations, and pricing structure.

Consultation process, shade matching, photography, scheduling, forms and documentation, and aftercare systems.

Catered lunch. A great time to connect with fellow attendees and the team informally.

A complete whitening treatment on a real patient — from consultation to aftercare, with live Q&A running throughout the entire 2-hour session.

  • Consultation
  • Pre-treatment photos
  • Shade assessment
  • Treatment setup & application
  • Troubleshooting live
  • Post-treatment photos
  • Aftercare instructions
  • Live Q&A throughout

Sensitivity management, fluorosis, existing dental work, realistic expectations, and common mistakes providers make.

Social media, content creation, Google reviews, partnerships, and building trust online.

Your questions answered directly by the full team.

Certificate of completion, group photos, and closing remarks.

Registration / Choose Your Tier

YOUR COMPLETE
STARTUP KIT.

Tier 1

The Intensive

$1,200

Includes

  • Full-day in-person training at The Whitening Lab
  • Printed Intensive Workbook
  • Branded notebook
  • Branded pen
  • Branded attendee name badge
  • Branded tote bag
  • Lunch
  • Live whitening demonstration
  • Startup cost worksheets
  • Marketing & social media training
  • Resource guide
  • Q&A session
Register — Tier 1 →
Tier 2

Intensive Plus

$2,500
Most Complete

Everything in Tier 1, Plus

  • 30 days of direct support
  • One private 60-minute strategy call
  • Business plan review
  • Marketing review
  • Startup roadmap review
  • Priority email support for 30 days

Bonus Resources

  • Startup Toolkit
  • Sample forms
  • Sample policies
  • Aftercare templates
  • Vendor list
  • Equipment and supply guide
Register — Intensive Plus →
Included for All Attendees
WHAT YOU'LL
LEAVE WITH.
Printed Workbook Startup Roadmap Resource Guide Marketing Playbook Live Demonstration Lunch Included Networking Q&A Session Branded Tote Bag Branded Notebook Branded Pen Custom Name Badge
Location / Gray, Maine

FIND THE LAB.

Venue

The Whitening Lab

15 Main St. Suite 107, Gray ME 04039

Date & Time

Saturday, September 12, 2026

9:00 AM – 5:00 PM · Doors open 8:30 AM

Capacity

Limited to 4 Attendees

Hands-on. Not a conference.

Contact

thewhiteninglabco@gmail.com

207-650-2622

FAQ / Asked. Answered.

REAL QUESTIONS.

Designed for dental professionals — dentists, hygienists, dental assistants — and other qualified providers who want to add whitening to their current practice, or launch a dedicated whitening business.
We keep it small so every attendee gets direct access to the team throughout the day. You get real answers to real questions in an environment that mirrors an actual treatment day — not a conference hall.
No prior whitening experience required. The day is structured to take you from zero to launch-ready. If you already offer whitening, you'll still leave with refined clinical protocols, better marketing systems, and a clearer business model.
Two tiers are available: Tier 1 — The Intensive at $1,200, and Tier 2 — Intensive Plus at $2,500. Tier 2 includes everything in Tier 1 plus 30 days of direct support, a private strategy call, and a full business plan review. See the pricing section above for a full breakdown.
Yes. Lunch and coffee are provided. The catered break runs 12:00–1:00 PM and doubles as networking time with your fellow attendees and the team.
15 Main St. Suite 107, Gray ME 04039. Once your registration is confirmed we'll send parking details and everything you need for the day.